The Blog
The emotions, actions and thought processes of my creative work.
This is where I share what I’m doing and why, how I’m thrashing out problems and what I’m trying to achieve.

Being Brave and Actually Making a Change
It is one thing to know a change needs to be made, and another to be brave and actually start making the change. The first is an uneasy place to live, but there is a kind of comfort in it. Strangely, the knowing is enough and becomes an excuse – “I know it’s not right, but I’m not ready/too busy/not the right time to do anything about it.” Because taking action and making the change is a fearful place; it risks failure, risks you not knowing what you’re doing, and risks discomfort. Far easier to sit in the knowledge of “something’s not right” than to head out on the quest to rectify it.

The One Question That Is Changing My Business
Who’d have thought it would only take one simple question to unlock the next phase in my business? It’s one of those “yeah yeah, it’s that easy, ok then” kind of claims. I have never been a fan of the “one thing” narrative because it puts us on a quest to find the one thing forsaking all others, instead of experimenting and finding magic in a mixture of ingredients. Also, it’s just too simplistic. There’s never one thing, but a finely balanced system of lots of little things. But really, this one question started the engine that would elevate my ideas and business to the next level. It is the one question that is changing my business.

What You Need To Know When You Feel Stuck
I created a business that gave everyone what they wanted, except for me. This wasn’t an a-ha moment of a realisation, a time I can pinpoint and say, “that’s when I knew.” It was an ongoing unpeeling of beliefs and actions until I came to terms, with hindsight, that that was the truth of it. I had set my business up for martyrdom. So it is quite a change that I now find myself teaching people to start with what they want, and more so that I am tweaking and transitioning every part of my business so that it works for me first.

Your Big Picture Is In Your Every Day
Do you ever write something and think, “huh, that’s good, I should probably take that on board myself”? I like to think of these moments as your soul, while it wrestles with all your conditioning, throwing a line of rope out to you in the hopes you’ll see it and start pulling. When you’re daydreaming and think, “Wow, that was profound” or explaining something to someone and realise “I never actually looked at it like that before.” These are all little nuggets trying to bring your attention to the knowing and truth inside of you.

My Dirty Secret About Reach - And Embracing The Business I Actually Want
Here’s the thing: there is no immunity from worrying about your numbers. There is no point you can reach where you stop, where you think “I have enough now,” and you can just get on with the stuff you enjoy. The number of people in your audience, whether on Instagram, your mailing list, your Facebook group, is always a source of worry. No matter how many benchmarks you reach, you’ll always be certain that everything will be great just once you reach the next one.

In This House We Do Not Glorify Busy
Ever hear something come out of your mouth and have no idea where it came from? A moment where you float outside of yourself for just a moment, those words hanging in the air and think “well…that’s new”. Let me set the scene – it’s sunny, and I am lying on our front wall, propped up by bolster cushions and reading a book. My boyfriend walks out of the house and asks, “busy?” – in that semi-taunting, semi-shaming way that people do. My eyes flick up to him, and I say, “in this house, we do not glorify busy.”

The Unexpected Magic Of Low Expectations
I have always had high expectations for myself. That was something I never expected to change. I have always been planning my high achievement, whether that was ordering university prospectuses when I was 14 or setting a goal to make £100k in 2020.

How to know what you want
I just want to know what I want. It sounds counterintuitive doesn’t it, like that should be the very least that you know. It’s fine that you might not know how to get it yet or exactly when, but you should at least know what it is you want. But I think sometimes this can be the hardest thing to know.

Experiments in Time Management: Turning Off The TV
I’ve spoken about the effects of neglecting your phone on your productivity before, but this week I’ve been practising ignoring another technological intrusion: the television. At the risk of sounding like a pearl-clutching commentator from the 1990s lamenting that TV is ‘desensitising the children’, I have to admit that it has desensitised me. But let me start somewhere at the beginning.

How I Got Into Tarot & Use It In My Business
Every time I post a tarot spread on my Stories, as well as a flurry of unfollows (!) I always get questions about what I’m using and how. Tarot is a tool I use daily as part of my year of being Powerful, with everything from morning intentions to big decision making, but just a little over a year ago it was something I would have never even entertained the prospect of. So today, I thought I would share how and why I got into tarot, how I use it in my business and the resources I use.

Getting Into A Focused Mindset For A Productive Day
Sometimes we just need to have a really productive day. Maybe there’s a looming deadline, maybe you’ve got behind on your to-do list for the week or maybe you’ve got a precious free Saturday to work on your business. Whatever the reason, there’s an amount of pressure on that day – it weighs heavy with your expectations and you’re worried that you won’t be able to ‘make the most of it’.

Trusting The One Thing You Can Control
This post was first sent to my newsletter subscribers, and I thought I’d share it here as lots of people found it was what they needed to hear at the start of the year. If you’d like to get more pep talks like this to your inbox once a month (as well as a reading/listening list of resources) then you can sign up to my mailing list here

Create The Product *You* Want To Buy
Whenever we want to create something new in our business, we tend to start with ‘what do people want?’. This is good! In fact, you might go so far as to say that it’s a pretty hard and fast rule of business ownership – create products that your customer really wants. Do surveys and research and put together their suggestions with your know-how and hey presto! But sometimes, business ownership means breaking the rules…

The Power of ‘Being’ vs ‘Having Goals
It seems trite to say it, but goals are important. They help you keep an eye on where you’re taking your business (and your life!), they translate your dreams into actions and they are a motivational force. I don’t think anyone is under any doubt that setting goals is a Good Thing.

Goals, Mindsets and Word of the Year for 2020
Here is the second part of my end of year ritual, moving on from the review of the old year by taking those insights and turning them into positive changes or actions for the new one. (By the way, if you’ve not yet read my review of 2019 this post will be more enriched by the detail in there!).

2019 Year Review: The ‘Difficult Second Album’ Year
Sometime around October the thought struck me: “boy, my year in review is going to be quite an epic this year.” My year bounced from burn out to heartbreak to bereavement; I made £20k less than I did last year; I spent a lot of the year not trusting myself, not committing to decisions and flip-flopping over every little thing.

My Course Creation Process
Creating an e-course can feel like an overwhelming piece of work – developing the idea into an outline, spending weeks or months writing the course content, deciding whether to use video or images or slides or whatever else, figuring out the tech to deliver the course, and then all of the selling or marketing.

The ‘Own Your Space’ Myth
You’ve probably seen the advice to ‘own your space’. I’ve probably used that phrase myself over the last few years. But recently, as I’ve been working with clients to help them stand out in increasingly crowded markets, I’ve started to question whether this is actually the good advice it sounds like.

Using ‘Carrots’ To Stick To Your Marketing Plan When You’re Low On Motivation
If you read last week’s post you’ll have seen that I’ve been struggling with indecision and demotivation over recent weeks.

A 3 Step Process To Lose The Dread Of ‘I Have To’
Something I encounter pervasively is the feeling we ‘have to’ do something in our business that feels draining or just ‘not right’. This is not just in the women I work with, but also within myself – I really feel the weight of expectation and duty without remembering to really question it.