Grow With Soul Ep.13: Creating and Planning Content with Christianne Squires
Today I am sharing with you a coaching call where we really dig in to the ins and outs of content planning. My guest is Christianne Squires of Bookwifery, a company that helps contemplatives, teachers, and leaders birth books that heal the world with light. She supports fledgling authors through her book-pregnancy-themed online courses, the Bookwifery podcast, and 1:1 sessions that help people discern if they are pregnant with a book.Christianne worked in publishing and editorial for nearly twenty years and as a spiritual director for nearly ten before merging those two vocations into the work she does at Bookwifery. She lives in Winter Park, Florida, with her husband, Kirk, and their two cats, Aslan and Lucy.In our conversation we get really into thinking about the customer journey and how to speak to people at the stage they’re at, planning content effectively, what goes on each channel, and there’s a little bit of book writing chat as well. There’s so much good stuff in here, and I hope you’ll enjoy it as much I did.
Here's what we talk about in this episode:
Christianne’s journey to Bookwifery
How knowing her why helps Christianne connect with her people
Using the funnel to know what content to post where
Purpose of channels
Email marketing and newsletter content
Having jobs for your content
Repurposing content
How to birth your book
