Grow With Soul Ep. 26: Coaching Episode - Starting Your Marketing When You've Been Avoiding It with Christina Paul
Today is a coaching episode with Christina Paul, a web designer and copywriter to helps Heart Workers with their brand clarity to feel fully expressed in their words and websites. Christina has been avoiding marketing her business, but now she’s introducing a new offering and feels empowered to share her message, she wants to start slowly and quietly being more visible. In this episode we talk about how to think about marketing and the customer journey, how to introduce new offerings aligned with your purpose, what jobs your channels need to do and how to be consistent with your activities.
Here's what we talk about in this episode:
Christina’s business journey itching to be more creative
Finding what drives you
Balancing space versus doing your marketing
Time and pleasure tracking to help you balance your time
Having a purpose for your channels and marketing
How all the channels can work together
Using your Why in your content to attract dream clients
Centring everything around the website
Using a free workbook to introduce yourself to the world
Creating your marketing for your audience, not because what you think you should do for your ‘job title’
Consistency on Instagram
Having themed days to keep focused on tasks
