Grow With Soul Ep. 28: How To Build A Business For Coaches & Creatives With Kathryn Ho
Today is a coaching episode with Kathryn Ho, an artist and coach-in-training based just outside of Dundee in Scotland. In art school Kathryn developed serious mental health problems and by the time she graduated was disillusioned with creativity, and took a marketing and operations job. However, a few years later she found the urge to paint again, and is now driven to help other creatives on their journeys through coaching. In this episode we talk about balancing the very different income streams Kathryn has across all the channels, thinking about who the customer is for her different offerings and building the brand around herself.In this episode we talk about building a business for Coaches and Creatives and how to build a brand when you have two business streams. So let’s dive in.
Here's what we talk about in this episode:
Kathryn’s business journey as a frustrated creative
Clarifying your business model and income streams
Marketing and building a profile
Instagram Marketing
Pre-launch phase and content
The difference between product and service marketing
How to think and engage with your target audience to build your mailing list
How to bring together two different business streams
Your Personal Brand
Blogging for coaches and creatives
Building a Brand using Videos, Lives & Instagram Stories
Website design ideas
Links and resources we discuss:
**Disclaimer - Amazon Links are affiliate links
